Making accounting sexy again
The profession needs a makeover to attract newcomers
IN TIKTOK PARLANCE, “accountant” is code for a sex worker. Now proper beancounters want to reclaim the title and make it appealing to prospective recruits, on the popular short-video app and elsewhere. The American Institute of Certified Public Accountants (AICPA), the profession’s main trade group in America, has a TikTok feed laden with career tips and young accountants (the real sort) living their best professional lives. It has 27,000 followers—and its work cut out.
America had 1.6m accountants and auditors last year, according to the Bureau of Labour Statistics. That is down from nearly 2m in 2019. Many veterans are retiring—five years ago three in four certified accountants were at or near retirement age, according to AICPA. Too few youngsters are interested in taking their place. Only 65,000 students completed an accounting degree in 2022, down from around 80,000 a year between 2012 and 2018.
This article appeared in the Business section of the print edition under the headline "Numbers guys and gals"
Business March 30th 2024
- Have McKinsey and its consulting rivals got too big?
- Making accounting sexy again
- A marketing victory for Nike is a business win for Adidas
- The pros and cons of corporate uniforms
- Regulators are forcing big tech to rethink its AI strategy
- Dave Calhoun bows out as chief executive of Boeing
- Meet the digital David taking on the Google Goliath
More from Business
App stores are hugely lucrative—and under attack
Governments want to curb their power
For Gen-Z job-seekers, TikTok is the new LinkedIn
Companies had better start scrolling
Can Alibaba get the magic back?
China’s e-commerce giant is no longer being stripped for parts. Good